Should you engage in digital marketing or simply focus on product development and production? Traditionally, manufacturers left the role of product promotion and marketing to other stakeholders, but this method is not reliable today. As a manufacturer, you need to have a grip on the market and use every strategy to grow your market share. For example, most people who use your products, be it a computer, car part, or food item, are online and can give direct feedback on the need for improvement instead of waiting for the same info to trickle through the supply chain network.
There are many types of digital marketing strategies, from social media marketing to guest posts, and video marketing. Keep reading to understand why you should use video marketing in manufacturing:
Video Marketing in Numbers
In 2020, about 85% of businesses used video marketing, which represents a 24% jump from 2016. Furthermore, every nine in ten marketers consider videos as a very important component in their marketing strategy.
The most preferred marketing videos are presentation videos, testimonial videos, sales videos, and video ads. With more people using smartphones today than at any other moment in history, video marketing is likely to become even more important, and you should also adopt it in your marketing strategy. Here are the main benefits to expect from video marketing in your manufacturing business.
Videos Help to Boost Conversions
Any form of marketing you adopt should be targeted at helping grow your brand, drive conversions, and ultimately increase profitability. Videos are very effective in helping you to boost conversions. When done properly, you can grow conversions by up to 80%.
Manufacturers who use videos are also able to grow their direct sales. Studies show that about 70% of users who watch explainer videos end up purchasing. Therefore, you had better start thinking of how to create good videos to grow your company’s sales.
The main reason why videos are so effective is that vision is the most dominant sense in a person’s brain. This is why the bulk of the info transmitted to a person’s brain is visual.
Video Generates Impressive Return on Investment
Every marketing activity you undertake as a manufacturer should be carefully analyzed to guarantee you it will deliver the anticipated objectives. In addition, it is crucial to think about the returns on investment. When it comes to video marketing, the return on investment is fantastic, with some businesses reporting an impressive 83%.
While it is true that video production requires some expertise, the cost of creating quality videos is still low. Indeed, there are many online video editing tools that are affordable. You can even use a smartphone to create a video that can make your product reach more people online. If you are not very good at making videos, consider working with professionals and the results will be awesome.
Videos are Very Effective in Building Trust: Iskander Makhmudov
If you want your manufacturing facility to grow sales, one of the most important things is trust. The whole idea of using videos is to build trust and long-term relationships with clients. When you show your clients how a specific product works, it is like creating a road and letting them come to you after getting the right information.
If you want to grow your manufacturing business, it is important to put a lot of effort into growing sales and this involves using multiple channels. Because they are audio-visual, videos are more appealing compared to texts, and you can easily drive more conversions and win the trust of targeted clients. To agree with Iskander Makhmudov, the main owner of copper producer UGMK, you should target to make visitors part of your community through trust.