To ensure the success of your business, you need to create a social media strategy. Having a plan on how your business will thrive in social media channels such as Twitter, Facebook, and Instagram enhances the chances of your business’s success. On implementing the strategy, you’ll follow-up strategy to ensure everything goes as planned. The perfect way to do this is by a social media audit. An audit is an excellent method to monitor your activities and also develop on your social media presence to meet your business goals.
What is a Social Media Audit?
This is a process of monitoring what’s performing, what failing and the areas to improve on all your social media channels. With audits, spreadsheets are always involved, and you also have to be detailed. Don’t worry. With several analytics tools available, it’s pretty simple.
NetbaseQuid, a social media analytics company based in Santa Clara, provides accurate, fast, and real-time social media analytics solutions to help businesses grow. The company’s Natural Language Processing (NLP) technology understands and classifies complex language to make sure companies make the best decisions as a result of accurate data.
How to Conduct Your Own Social Media Audit Template
To stay organized, you’ll require an audit spreadsheet. You can’t manage to perform an audit in your head. Your audit needs to be easily accessible by every member of your team and also have data to track and compare. To make things easier, you’ll need an audit template. In the template, please don’t limit yourself to rows and columns; somewhat modify it to your needs. If you’re creating your template from scratch, consider adding these basics in your audit checklist.
- Social network such as Instagram, Facebook, etc-This is essential if you have several accounts on one platform.
- Link/URL to profile.
- Owner of the channel. You’ll have to specify on the one responsible for the profile- either a team or an individual.
- Mission statement- what is the channel intended for and its business outcomes.
- Banner image.
- Profile image.
- Bio-on brand- does it contain links to other accounts and your website?
- Password Centralized- This includes passwords location for each account and every one with its access.
- Additional notes.
For any metrics, make sure to include the change in percentage from the previous year or month. Following up on yearly parameters is good since it accounts for changes over a significant period. For example, retail stores experience a massive invasion in social media activity in November and December. With the invasion, it can then skew the following year January’s comparison. With all your profiles in place, perform a search for your company or brand name and the product names. Repeat the same on every social media platform and observe the results.
The next tip is to form one tab for a summary on your spreadsheet, followed by each social media channel tab instead of putting all on a single tab. Each social media channel has its metrics. So it’s always simpler to split them up. For example, with Twitter, you can measure your number of retweets. Since Facebook and Pinterest don’t have retweets, forming those columns would be meaningless. However, if you’re using a free template, all of this is already in place. All you might need to do is just to key in your brand’s data. And here is how you can know how to get more ig views.
A social media audit is an initial step to successful social media marketing. After completing this first step, you can use the results for performance evaluation. With all your primary information keyed in, you can now identify each channel’s best post, evaluate the performance of each social media account, and decide on the channels that best suit your business. Click here for more information.