Search Engine Optimization or SEO has been a commonly used strategy for generating organic traffic and ranking among the top pages on Google search results. About 89% of marketers boast about the success of this strategy. So if you are wondering how upmarket organizations implement SEO, they focus on enterprise SEO. You might be unfamiliar with the term or may not have enough knowledge about this kind. This is why the main focus of this article will be on explaining everything associated with enterprise SEO. So, without further delay, let us get started.
Understanding Enterprise SEO
The process of emphasizing Search Engine Optimization strategies that will enhance revenue and the online presence of larger companies is referred to as enterprise SEO. Such strategies must be strategic and scalable to allow the business to keep up with its search engine rankings.
How is enterprise SEO different from other tactics?
The significant difference between enterprise SEO and mid-market/small business SEO tactics is that the strategies for larger companies must be scalable for several web pages. On the one hand, a mid-market or small business may have some pages. On the other hand, more prominent companies have thousands of such pages on their websites. This is why enterprise SEO services are beneficial for larger organizations.
Importance of Enterprise SEO
Enterprise SEO is crucial since the tactics for small companies do not tend to work for larger companies. Among the significant differences in strategies is that large businesses tend to target short-tail keywords that are highly competitive, unlike small companies that do not. Apart from this, MNCs and large organizations require an SEO team of experts to track and maintain rankings.
If you are thinking about the potential benefits of SEO, there are many. First, enterprise SEO is incredibly beneficial for large organizations since their SEO problems are more difficult because of the number of web pages their sites have, domain authority, number of backlinks, and much more.
Common examples of enterprise SEO include Microsoft, GitHub, and HubSpot.
How Can Enterprise SEO be done?
When you seek enterprise SEO services, these are the significant steps that will be taken to perform this kind of SEO:
- The page loading speed will be maintained to retain visitors for a more extended period.
- The content will be grouped into subdomains for a better user experience.
- The older content will be refreshed to keep it up-to-date.
- The content generated will be of high quality.
- The keywords will be selected based on a specific strategy that suits the company the most.
- Among the several benefits of SEO is automation, which can analyze meta descriptions and title tags, monitor backlinks quality, identify issues on the website, and do keyword research.
- The service provider will use as many links as possible to increase organic traffic. This includes internal linking as well.
- Cluster content linking and internal pillar linker will be done.
- The SEO team will form templates that the developers can use repetitively for various pages.