What are some of the most effective digital marketing services in 2021? There are some methods that are more commonly known about, which we’ll explore later. But we’ve also added in plenty of useful information on marketing trends that you can’t afford to miss in 2021, including artificial intelligence.
Search engine optimization, or SEO, and Pay per click, or PPC, are widely known as key marketing strategies too. Both the natural campaigns and paid advertisements are important in contributing to your plan of driving more sales in 2021. So, be sure to implement both of these tactics too.
What’s AI? How to use and whether it works
Artificial Intelligence, or AI, is a newer marketing strategy, that you should consider for your company in 2021. AI is essentially a way of programming machinery to think and behave like a human. One effective way of using AI is to create chatbots on your website, which you should absolutely have.
Work with a developer to set up a chatbot, and engage anyone who visits your website in conversation after a time period of your choice. Often, companies find that using a chatbot means they grab their visitors’ attention immediately, and can be more likely to convert into a final sale.
AI goes even further than this in terms of its advantages. You can set up your chatbot to ask open-ended questions to your visitors if you’d like to find out more information about what concerns your potential customers have during their journey. Then, you can target your content to answer those FAQs:
- Did you find the site easy to use?
- What product/service were you looking for?
Search engine optimization, which is referred to as SEO, is a largely impactful marketing strategy that lots of businesses use to get more people to their website so that they convert. Understanding SEO can be incredibly complex, so it could be worth considering contacting an SEO expert to implement a plan for 2021.
Pay per click is referred to as PPC, and it’s another proven way to market your services and successfully drive more sales to businesses. It can be a great quick win if you have a budget aside to spend on creating advertisements to appear in a search engine like Google.
More Americans are spending time watching videos on their smartphones. In fact, (Statistica) (https://www.statista.com/statistics/323922/us-weekly-minutes-smartphone-video-age/) reports that the average time spent by American smartphone users on the internet has grown. What’s more is that people are using video more to understand products, before they buy. So it’s another easy way to demonstrate product use.
People can be likely to trust a brand if they’ve heard good reviews by a popular influencer because it acts as social proof. Find industry influencers with high social following, ask them to trial your product, and if they like it, ask them to review it, and you might get some decent referral sales.
Be active on social media, especially messaging apps
Did you know that (Super Office) (https://www.superoffice.com/blog/live-chat-statistics/) found that over 62% of customers are even more likely to return to a site if it’s got a live chat? Create a live chat on your website, post regularly on Facebook and Instagram, and reply to your direct enquiries you get there too.