COVID-19 pandemic dangers are still ongoing and many online businesses are experiencing an unwanted or unfavorable situation. Several businesses have closed or put a pause on several of their services. It means offering a limited service range at the moment.
If you are in this precarious situation, then buy SEO services from a Digital Marketing 1-on-1 firm. The professionals will help you to overcome the crisis. Here are some SEO-friendly tips that can help your website rank on top. Because of the COVID-19 limitations [social distancing and lockdowns], all the business activities are carried out across the internet. Therefore, search results will be more competitive. Hence, it is essential to prepare your website for this.
SEO-friendly tips for businesses to overcome the COVID-19 crisis
Never shut or shrink webpages
There are multiple challenges like delivery issues, financial insecurities, and more. You may be forced to disable the website completely or delete GMB. Instead, keep the website live by limiting its functionality for some time. Thus, you can maintain rankings and consumers can find your website.
Besides removing individual webpages of certain products not in stock, it is wise to inform customers they cannot order at this moment like you can disable the cart functionality.
Keep prospects updated
Add a banner that informs audiences about the status of your business. Even update GMB profile saying ‘temporarily closed’. This will not impact your SEO and ranking.
Take help from SEO professionals
If you can afford to, invest in SEO services. Use this crisis time to build backlinks and enhance site authority to drive quality traffic as well as increase organic rankings. Add Guest-posts to relevant publishing platforms, create linkable assets, and run PR. Backlinks take time to show their potential but it is a great approach even if you paused the business for now. Ensure that your website is seamless and well-optimized for search engines.
If necessary reinvent your business
Some businesses need to completely reinvent themselves to stay afloat. It can turn into a smart move. It can help to reduce the losses as well as find profitable new ways, especially when your products or services have been experiencing a decrease in demand.
It is time to analyze the current trends and identify new opportunities. In this dynamic situation, you need to concentrate on trends and not highly potential keyword metrics. You can find an area where your product or services can be worthy to your prospects. Thus, you will not have a complete business shutdown.
Listen to consumers
There is a possibility that your target consumers have changed their priorities and interests. In this COVID-19 pandemic, people have changed a lot. It doesn’t matter if you are B2C or B2B model. Listen to the consumers to find appealing new business opportunities.
You don’t need to pull down your business website and wait for the coronavirus situation to vanish to re-launch. There are many actions to take and keep the website updated, and safe as well as enhance its ranking on SERPs. It is the best moment to strengthen your SEO efforts and move strongly when everything turns normal.