There are many SEO services available for companies looking to improve their search engine presence and grow their business, many of which work best when used to complement one another. One aspect of SEO Lancashire that is always crucial to great results is technical SEO. Technical SEO is an analysis of the website’s technical factors that could be affecting search engine rankings and below are a few areas technical seo should pick up on.
Code efficiency
One of the most important factors for website SEO optimisation is the efficiency of the code that the website has been developed using. When code is slack and inefficient website’s load speeds can be incredibly slow. Google much prefers and favours websites that have minimized code and in turn ranks them much higher in most scenarios.
Website speed
Google algorithms are updated on a regular basis to ensure that users can receive the best search engine experiences possible. Faster websites provide greater user experiences and therefore Google often rank them higher than their competition. If all thinks are equal in SEO terms between two websites apart from website speed, the quicker website will often gain the higher rankings.
Mobile responsiveness
A ranking factor that has being incredibly important over the past couple of years is mobile responsiveness. This has become more important as the number of people searching on search engines on mobile devices has taken over the number of people searching on desktops. Websites should look great and load quickly on mobile devices.
SSL/HTTPS
Both Google and internet users prefer websites that are safe and secure, and Google has now made it easy for people to determine whether websites are secure or not. In line with this a website owner must now ensure that they have made their websites safe to use, protecting their websites with SSL certificates and converting their sites to HTTPS.
These are only some of the technical aspects in which technical SEO encompasses. Anyone requiring further details please connect with RS Digital Marketing who will be happy to advise what is required to improve your Google search presence.
